It’s completely normal to assume that in your business, the sales and marketing team require the most investment, attracting new leads and potential clients are the answers to helping your business grow. However, customer service is often neglected and is actually one of the most cost-effective ways of growing your business. Here a few ways in which good customer service can help you achieve this.
Customer Retention and Loyalty
When you provide a good experience for your customers, they are not only more likely to stay with you for the long term, but they are also a lot more likely to recommend you to their customers and other business contacts.
Customers taking the opportunity to try more of your services
Supplying great customer service will also improve the likelihood of the customer using a lot more of your services, essentially upselling without having to give the hard sell. If you are providing brilliant customer service, you will naturally have more of the time and the attention of your customers.
Excellent for staff morale
Nobody wants to work for a company that isn’t well respected or feel like they are coming in to work to fight fires. Staff offering a good customer service will see the personal benefit from the appreciation that is shown to them from your customers. A happy workforce typically translates to boosts in loyalty, efficiency, and commitment to their roles.
Safety and Recognition
Offering a good customer service may afford you time when things may not go to plan, as not everything in life can do 100% of the time. A customer is a lot more likely to be tolerant if the service they normally receive is a good one.
Great customer service is fairly inexpensive to offer, just ensure your team has regular customer service training sessions, to build on their current skills.